If you’ve ever been to downtown Raleigh, you’ve unknowingly seen and been influenced by Joshua’s work.
If we’ve ever met, you know I love my food and drink. And for years, I unknowingly was a huge fan of Joshua Gajownik’s work without knowing his name. Sadly, Joshua and I have never met (hopefully that changes in the near future).
But like me, you probably are familiar with his work and don’t realize it because Joshua’s work adorns all of the Ashley Christensen restaurants.
He’s done the logos and branding for Joule, Beasley’s, Chucks, Fox Liquor Bar, Death & Takes, Aux and the Bridge Club. He helped give us Joule’s signature copper leaf window features and Chuck’s penny tile “C” entrance.
His work for her is sophisticated and clean, yet playful which is a perfect representation for Christensen’s establishments. Both Gajownik and Christensen’s attention to fine detail is clearly evident, and they clearly make a good team.
And while Gajownik’s work inspires me, I love that he originally came to study aerospace engineering at NC State before switching to design as a major. He preaches an idea of spending your days doing what you love and tells the story of why he chooses to be a freelance designer despite his success.
I love that he is focused first on creating and having fun and knows that everything else will fall in line.
I may not know Joshua, but I did love watching his Creative Mornings Raleigh talk that I unfortunately missed live. His theme is the idea of PLAY and the importance it plays in the creative process and day-to-day life for him.
That especially speaks to me right now being at a crossroad in my career. While we all strive to climb the ladder and get managerial positions, you come to realize after a while that the work you are asked to do turns into something quite different from what you love or did before you got there.
I think that’s why we see more and more of the millennial generation freelancing and working on side projects. We have a need to create and do something for our selves. I’ll admit that’s why I have gotten back into consulting and volunteering.
And that’s why I really enjoyed hearing Gajownik’s talk on PLAY for the Creative Mornings crowd.
I’ve included that video below, so you can get to know Joshua Gajownik as well.
Here’s some of Joshua’s work too.