This man can hustle!
Downtown Raleigh advocate.
Jeff does it all.
He’s super creative, brave, not afraid to roll up his sleeves and make things happen, but most importantly, he’s a great person and an amazing family man.
(founder, Targeted Persuasion)
I met Jeff Tippett years ago at a marketing talk in downtown Raleigh. For years we continued to run in similar circles and got to know each other. I’ve had the pleasure of hearing him speak numerous times, and even got to speak along side of him once at a Shop Local Raleigh luncheon.
Jeff’s always been a brand builder and a networker. Since the day I met him, I was always amazed at how connected he was. If you had a problem, Jeff knew somebody that could help. If you needed an introduction, Jeff was your guy.
So it’s no surprise that Jeff found a place in politics. He was born for it. He knows all the right people, knows how to connect with people of all shapes, sizes and beliefs, and unlike most politicians, he knows how to get things done.
I have said it before and I’ll put here in writing, Jeff Tippett should be mayor!
Jeff always laughs when I tell him that, but at the same time, he attempts to fight off a smirk that tells you that he’s clearly thought of it.
But I think Jeff also currently feels that getting things done trumps all else, which is why he prefers to play in the supporting cast. Jeff has been a regular on Bonner Gaylord’s campaigns, served as a board member on the Greater Raleigh Chamber of Commerce, and was the Parks and Rec Bond Advocacy Chair.
More recently launched his own startup that focuses on helping political campaigns and advocacy groups better target and segment messaging using advanced advertising data and technology. Called Targeted Persuasion, they work to help these groups increase success by integrating these new capabilities with existing, proven traditional methods…closing the loop…and getting votes.
And that’s what I find incredibly inspiring about Jeff.
It was just a year ago that Jeff first asked me to lunch to pitch his new idea. I was one of a handful of people Jeff was reaching out to for feedback. We met several times and I was privileged to see it take shape and evolve into what is now Targeted Persuasion.
Like I said, Jeff’s a hustler.
He went from idea to concept to full-fledged organization in less than a year. I bumped into Jeff at dinner the other night and he let me know they got a new office space they are renovating and I can’t wait to see it.
Like I said, he gets stuff done.
But outside of this success, I also find Jeff inspiring for the life he lives outside of business. A few years back I moved into the neighborhood adjacent to Jeff, so running into each other isn’t rare. Over that time, I got to see some of what Jeff is like at home with his family. And with a house full of animals and kids, I always smile when I see them out and about. He’s a good man and a good father.
Case in point, next time you see Jeff (if you live in Raleigh that isn’t hard), ask him about his experience adopting one of his daughter from Haiti. It’s truly inspiring story that I can not do justice. You should hear it from him.
But even more inspiring is that he has encouraged and helped her connect with some of her biological family. That’s rare and shows how big his heart is.
So Jeff makes his way on this list because of his ability to be this incredibly successful downtown Raleigh connector and entrepreneur, while also being a good father and person.
He’s another of those rare people who somehow manages to take advantage of every hour in a day, all while not taking himself too seriously that he neglects those he loves. That defies many stereotypes and inspires me by being yet another example that it can be done.
Thanks, Jeff (the fake JT) for everything you’ve done and continue to do for our city. I’m proud of you and can’t wait to see what you do next.