(CMO, Brooks Bell Interactive)
One of the most creative and prolific content creaters I’ve ever met, Greg Ng has been a huge inspiration to me over the last few years.
Greg currently runs marketing and sales for Brooks Bell Interactive, one of the nation’s top conversion optimization agencies. I’ve had the pleasure of getting to know him through both the Movember charity and Raleigh’s marketing and creative associations.
One of the inspiring things about Greg is unbelievable ability to generate content. He is a machine. And unlike many well-known content creators, Greg actually does all of his own content. He does not use ghost writers.
Greg is constantly churning out posts of all shapes and sizes, and across all kinds of platforms and formats. His speciality though is video.
Many know Greg Ng as the Frozen Food Master.
Greg lead a successful video site called Freezer Burns, where he reviewed frozen foods. Over 6 years, he reviewed over 1000 frozen food items in nearly 700 episodes. He personally recorded, edited, posted and promoted each of those videos. His audience is estimated at 75,000 to 100,000 viewers per episode.
Earlier this year, Greg ended the show with an emotional video that got him on Adweek, Jezebel, Inside Edition, Gawker, CBS This Morning and 20/20. Mid-episode Greg abrutly quit the review and his show stating his frustration on the horrific nutritional content of frozen foods targeted at children. A frustration he said had been building up for a while.
But in addition to the Freezer Burns show and his work at Brooks Bell, Greg has held several 24-hour fundraisers for the North Carolina Food Bank and the Movember charity. He’s also an avid runner and an active and engaged father of three.
He’s one of those people who makes you feel lazy! I just don’t know how he does it all.
And while very few people have the committment and self-motivation to create that level, even fewer are able to do it without sacrificing quality. For me, what he’s able to do it so inspiring, but the fact that he is able to regularly build and engage these large audiences is just mind boggling. Greg is incredibly creative and has a keen understanding of people and what they connect with.
Even with this series, I struggle to build any kind of engaged audience. But knowing people like Greg and what they’ve done help show me that it can be done.
He inspires me to keep trying.
In addition to Greg’s creativity and his unbelievable ability to create and engage, it’s his motivation and willpower that most inspires me.
Greg runs every morning before work. He makes time for his family despite a ridiculous travel and work schedule. And he creates all of this incredible content.
A few months back, I sat down with Greg and asked him what his secret was. His response: his competitive spirit.
At first it felt like I cop out, but as he explained, I came to realize what he meant and realized that was part of my problem.
Greg’s competitive spirit and self-motivation are what drive him. He likes doing things that others say can’t be done. It pushes him. He likes seeing people’s faces when he explains his ridiculous schedule or his ridiculous level of output. That’s the fuel that drives him.
And that’s what inspires me.
Years of sports taught me discipline and a strong work ethic, but as I got older and slowed down, I lost some of that mental fortitude to push on when things or times were tough. That realization was part of the reason I took on this 100 Days of Inspiration project. And I’ll admit, my motivation has wanned already in the project. But I have to press on. I have to catch up.
So thank you Greg for being an inspiration to get my butt back in gear.
Thank you for being a living example of what I think every creative marketer aspires to be.
And thank you for being a positive role model for us all and showing us that we can use our talents and passions for good…not just money.