(art director, adman, artist)
While his actual portfolio may be some grounds for dispute and controversy, there is no doubt that George Lois is one of the most successful and influential art directors of alltime.
He helped bring us campaigns like:
- “I want my MTV”
- Helped create and launch VH1
- “When you got it, flaunt it” for Braniff Airways
- The name “Lean Cuisine” for Stouffer’s
- The launch of Tommy Hilfiger
- “I want my Maypo”
- And +90 covers of Esquire magazine
He’s helped build four agencies that beared his name, one of which is the first agency to ever go public.
Lois’s work is characteristed by the simplicity he learned at DDB and his own unique in-your-face attitude. Much of his creative work is pointed at as examples of the 1960’s Creative Revolution. So much so that MoMA exhibited a collection of his Esquire covers in 2009.
Love him or hate him, I am inspired both by Lois’s achievements and his attitude (he’s still going strong at 83). While nobody can truly be successful on their own, I do think it takes a certain level of arrogance to innovate, especially in advertising.