(Director of Marketing, Ansible)
I met Dan London in April 2010. I just looked it up.
He was speaking at the Raleigh SEO Meetup with Michael Hubbard. Interstingly enough, they were talking about AdWords…not SEO.
I was a few years into my career and had recently been given our AdWords account. Some people before me had clicked around in it and spent some money, but none of them knew what they were doing or cared to learn. So, I was fired up to hear Dan and Michael talk and even more excited to learn AdWords.
Little did I know at the time that there was basically no better way to get started. I was getting to hear two of Raleigh’s top paid search experts in the same room (for free might I add).
That’s how I first met Dan.
What I can’t tell you is how or why Dan and I continued to talk after that night. But what I do know is that I’m extremely lucky that we did.
I’m sure I someshow talked Dan into presenting a web seminar for our ASPE-ROI division, but it was the continued AdWords discussions where we really hit it off. So much so that Dan was the first and only person I asked to help us develop our first AdWords training class for ASPE-ROI. It’s had several evolutions, but the foundation of the class Dan built still runs today. And Dan is still my first go-to with any paid search question.
The reason: Dan is one of the few people I’ve met who can be both creative and results-driven.
From Lulu to ShareFile/Citrix and now Ansible, I’ve seen Dan drive incredible results at big name companies. That’s why I was so excited to put him in front of students and teach our class.
A man of few words (and a contagious laugh), Dan’s numbers and results speak for themselves. For instance, Dan was able to increase the traffic by nearly 2500% during his time at Lulu and helped to increase revenue by nearly 800%.
That’s because Dan has a knack of closing the marketing loop, something many of us can only dream about. He knows how to generate the data he needs to properly understand where and how a company generates its sales. And while many people’s skills end there, Dan’s specialty is then taking that system and pumping in high-quality, targeted leads using search engine marketing.
It’s a deadly combination and part of the reason Dan inspires me.
But like I said earlier, the reason Dan inspires me is that he is both creative and results-driven.
While he is incredibly talented at driving traffic and revenue, I love having creative conversations with Dan. He’s a dreamer like me and we both are always tinkering with our next business idea. Time flies when we meet and I always walk away fired up with some new idea. It’s dangerous, but I also think is the fuel that drives both of us.
Our minds are always going. We are always playing with some new technology. We are always trying to be one step ahead. We are constantly searching for that next big thing…that next great idea. And some day we will find it.
Our minds work the same way. We see different things, but we work the same way. We are kindred spirits.
But most importantly, Dan pushes me. He inspires me to try and find that next big thing or great campaign. He helps me find ways to drive traffic and revenue. And helps stoke that creative fire.
I have been fortunate to meet Dan, and I am extremely lucky to call him a colleague and more importantly, a friend.